Why am I missing my GeoIP data?

Updated: There is a follow-up to this post, which points out some extra issues with the way GeoIP configuration is currently documented for v8-era Sitecore setups that change the “Analytics.PerformLookup” setting below. If this setting is of interested to you, please read that too!

I spent some time this week looking at a client site whose analytics data was missing GeoIP information. Since they had a valid license for Sitecore’s GeoIP lookup service, this was a bit confusing. So, continuing my battle to write up all the unexpected scenarios… Continue reading